In order to get page rank high in search engine result pages, then you should ensure your URLs are properly optimized are not. Why We Optimize URL Structure? First reason to optimize URL structure is to increase search engine rankings. Second human readable URL structure can increase your site traffic rate. Normally people click more on readable URLs because it give us an idea about the content on the web page.
Here are some useful tips that optimize every web page URL in your website.
Don’t Use Dynamic URL and Use Static URL
You should avoid using dynamic URL and use only static URL. Example of dynamic URL:
http://sitename.com/news.php?category=Tips&title=ideas/
From the above example, dynamic URL is having symbols such as “=, & and ?” in the URL. Normally dynamic URL content gets indexed very slowly and some search engines might have problem indexing it. Also dynamic URL is not readable. So the above mentioned dynamic URL can be converted to static URL as follows:
http://sitename.com/news/tips/ideas/
Add Multiple Keywords In URL Using Hyphens
Separating multiple keywords in URL using hyphens will make it easier for search engines to index your URL structure.
http://sitename.com/important-content/
Don’t Use Multiple Version Of URL To Access Web Page
Multiple version of URL for the same web page is considered as duplicate content in the view of search engines. Search engines treat each URL unique. Each URL is an independent content even if the URL is just single character different from another URL. For example:
http://sitename.com
http://www.sitename.com
Although these 2 URLs are pointing to the same home page, search engines treat them differently. So only use one version of the URL. You can use 301 permanent redirect to forward your home page URL to a particular domain. For example, you can forward example.com to www.example.com. Or simply use Google Webmaster Tool to set the for www or non-www URL version.
Use Less Number Of Words In URL
Search engines limit the crawling if the page URL contains too many keywords. Generally keywords not exceed 10 in your web page URL. Search engines always prefer short URLs.
Use Fixed URL Structure
You should keep in mind that your URL structure should stable and unchanged once it is created. It means you should take care of URL structure optimization when you setup your website or blog at the beginning. Other wise you may get some problem.
If you want to change the URL structure at the middle, then the best idea is to redirect your old URL to new URL. This will ensure that Google and other search engines are able to transfer your PageRank from old URL to new URL without having problem in your site.
Keep Only Keywords In Your URL
We should keep only keywords in URL. And remove all numbers and words such as “the, of, in, to, your and etc”. If you use these words in the URL, it will reduce your keyword density in the URL and make our URL length more than 10 words.
Use Small Number of Subfolders In Your URL
Always use less number of subfolders in your URL.
http://sitename.com/blog/wordpress/plugins/twitter/twitter-tools/
The above URL is using 5 subfolders and this is really a bad idea of URL structure. Keep your content up to 2 or 3 subfolders in URL and separate multiple keywords with hyphens.
Use Your Primary Keyword Near to Beginning Of Your URL
You should sue your primary keywords near to the starting point of your URL. Search engines think that words at the left hand side of the URL are the most important keywords. Example
http://sitename.com/duplicate-content-works-badly/
Please share in comment section if you have any other URL optimization tips.
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Righto.. I did this to my blog few months ago and this definitely helps to rank much much better in search engine
wow very good article………………
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